Strategy

Before the first wireframe: planning a useful website

A practical starting point for thinking about your audience, content and business goals.

Editorial draft — awaiting content review and approval.
Before the first wireframe: planning a useful website — original digital illustration
A useful website begins with a clear purpose. Before choosing pages or colours, identify the people you want to serve and the action they should be able to take.\n\nDraft for editorial review: develop the audience, content inventory, accessibility, maintenance and measurement guidance before publication.
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